
Your fee has to do more than cover the work.
It has to pay you, cover your costs, reserve your taxes, build profit and help fund the business you are trying to build.
Miss even one of these, and a good sale can still leave you working harder without keeping enough of the money.
Build the income you need into your pricing before you ever quote the client
Account for the real cost of delivering the work so revenue does not fool you into thinking you made a profit
Build taxes into the numbers so you know what you can actually keep
Set the profit you want before the sale instead of hoping something is left at the end
Price for the team, support, tools, and help your business will need as it grows
See how many sales, clients, or speaking engagements you need each month to hit your income and profit targets
You can have a full calendar, strong revenue and still finish the month wondering where the money went. The problem is not how much you sold, it is what each sale actually left behind.
After paying yourself, covering the real cost of delivery, reserving taxes, funding the business and adding profit, what did that sale contribute to your growth?
Use your real numbers to determine what every sale must cover, how many sales you need and what your business can afford before growth becomes another expense.